Here’s a couple of videos that have been created to encourage men to check what’s inside their trousers for cancer. A topic that doesn’t really get enough air time in a world where men don’t really talk about what lives down there.

The most recent video is by the Male Cancer Awareness Campaign and features ‘Glamour Model’ Rhian Sugden including a slightly scary but “oh phew they’re not real” moment.

However, slightly less ‘naughty’ and featuring the lovely Rachel Stevens there’s this slightly older video from Everyman.

It’s obvious where these campaigns are targetted and I certainly think they work. Personally I think the first is a little close to the mark (we’re not all Page 3 obsessed you know).

I do get the feeling that MCAC said they wanted an EveryMan video to their creative agency but if it encourages more men to keep a regular check on things down there it can only be a good thing!